I’ve decided that my site reorganization is officially finished

And, no, that’s not just because it’s March and finishing the reorg is part of this year’s first quarter stra+ (that’s short for strategy, think assessment / gameplan).

I’m actually declaring it done. Here’s why:

  • The world descripts are a massive undertaking and generally huge endeavor from my perspective. It’s an ongoing project that I’ve noticed, by necessity, evolves with my books. This is a large portion of what’s remained of the reorg, but I can’t see it being completed any time soon. That’s not for lack of trying. It takes time to fully develop and type out a descript. The Balance of Souls, when first typed out, could combine into well over ten typed pages. I’ve since added to it.
  • Widgets and such. If you haven’t noticed, I’m sometimes surprisingly tech-savvy, but usually not. My former laptop thought it was French (which I do speak, but I couldn’t tell you how that happened). Part of the reorg was adding features to the site. Well, now I think it’s easier to add these features more slowly as I come to them. Although, speaking of –
  • That central hub still needs . . . revamped. I want to RSS feed my author social media to it but that’s still . . . getting done. I’m not really a social media person, although I do understand the value of internet marketing. Almost everything I read about author promotion suggests a strategized social media presence. Honestly, that’s a little overwhelming to me. I’ve only had a personal facebook for I think about four years. I’ve never had a myspace (although, admittedly, I still have a Gaia). I barely used my personal facebook until recently when I started backpacking. Even now, I still view it in a very utilitarian way. To me, it’s an easy way to get information (like trip photos) out to a group of people (my fb friends) in one go. But I watched a webinar recently on author marketing where the presenter actually suggested a different focus for authors who are overwhelmed by this. So, I’m picking one social media to focus on building professionally. I’m actually thinking Twitter might serve me best. The main problem? I haven’t set it up yet. I have to have a professional author social media presence (or at least account) to connect the two. But that’s also in this quarter stra+, so something should . . . materialize. I hope.
  • Aside from that, I actually think the reorganization is holding me back. In the process of getting more serious in my author marketing (as an attempt to boost sales / build a bigger following), I’ve noticed that I seem to hesitate a bit on my site. I should have called it complete a long time ago. Yes, I know it’ll likely never be “complete”, but I can certainly finish an undertaking that started too long ago. And then I can move onto my promotions.

Happy writing 🙂

Frustrations in author marketing

[Blog]

Well, for starters, author marketing feels counterintuitive to me.

I write books that I would have loved to read as a teenager.

Does it really have to get more complicated than that?

I’m in the process of establishing control of (i.e. claiming) my goodreads author page. This means that I’ve also been poking around goodreads’ site. Some of it’s useful to me, and some of it’s not. But I did find this post:

https://www.goodreads.com/blog/show/1233-the-business-of-being-a-writer-turning-attention-into-sales

It’s about author marketing. Something I certainly have been trying to improve. It presents an equation I’ve seen at least a dozen times (the right message + the right words+ the right audience = success). Then the writer goes into some details for the formula.

The first starting point?

It starts with this sentence:

“Come up with at least two or three established writers who produce work similar to your own.”

My first thought?

I don’t know of any other writers like me.

I’m sure there are some out there. I just don’t know of any off the top of my head. After some googling, I would either find at least one, or become even more disillusioned. An openly non-binary writer who pens mostly science fiction? Yeah, right.

That looks depressing when I type it out, doesn’t it? Maybe I’m just feeling disillusioned right now. I’m trying to improve my book sales, and I am trying to build an audience, but I feel like I’m back staring at some dead writer’s poetry in tenth grade English. Like there’s some magic key everyone else has that I just haven’t gotten yet. Back in tenth grade, that magic key was how to read poetry. Now it’s how to successfully do author marketing and grow my sales.

On the bright side, I did eventually figure out how to read poetry. But not in the way Mrs. I’m-going-to-leave-her-name-out-of-this intended. I think studying Socrates actually helped. (Want to know what I’m talking about? Click [here]. It’s dense but the points that resonated with me are in there.) But I’m not sure if that viewpoint really helps me with marketing.

Maybe I’ll figure it out better with time.